I.Brand & Identity
Identity systems that age well.
Logotypes, typographic systems, voice and a small, surprising visual language. Built to be used by your team, not policed by ours.
Quiet
design,
loud
results.
Head Up is a small studio in Kuala Lumpur shaping websites, identities and motion for brands that want to be taken seriously — without shouting to be heard.
Scroll to read
01
About the studio
A studio of seven, working at the speed of one.
We were tired of websites that all look the same — so we made a studio that doesn't make any of them. Each Head Up project is treated like a small magazine: a point of view, a typographic system, a few well-paced moments. Nothing more.
0brands
Identity systems shipped since 2018, across SEA
0awards
Awwwards, CSSDA, FWA mentions in the last 24 months
0% return
Of clients return for a second engagement within 18 months
02
What we do
Four disciplines, one editorial point of view.
II.Web & Product
Websites that read like magazines.
Editorial layouts, intentional motion, hand-tuned typography. We design and build — no handover, no surprises in the third sprint.
III.Motion & Film
Motion that respects the reader.
Title sequences, brand films, scroll choreography. We treat motion as punctuation — never the sentence.
IV.Editorial & Print
Print, where it still matters.
Annual reports, lookbooks, catalogues. Because some brands deserve a tactile object the audience keeps on a shelf.
03
Selected work
Four pieces from the last twelve months.
North & Slate — a slow-coffee company in Penang
Quay Journal — a quarterly for harbour cities
Orchid House — heritage florals, recast
Harbour Index — a real-estate fund's annual
04 — Working with the studio