We help F&B brands grow smarter.online.

Performance marketing & digital strategy for restaurants, cafes & cloud kitchens — through GrabFood, Foodpanda & smart POS solutions.

Start Growing → See Our Work
About Head Up

Your growth partner in the F&B digital space.

We specialise in helping F&B businesses unlock their full potential on GrabFood, Foodpanda, and beyond. From strategy to execution — we handle everything so you can focus on the food.

Based in Malaysia, serving clients across Southeast Asia.

Work With Us → Our Services
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01 · Capabilities

Everything your F&B brand needs to win online.

From delivery platform management to POS systems — one team, one strategy, one result.

GrabFood

GrabFood Marketing

Full management of your GrabFood merchant profile — menu optimisation, promotional campaigns, ratings growth, and monthly performance reporting.

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Foodpanda

Foodpanda Marketing

Strategic Foodpanda management — from storefront setup to paid promotions, driving order volume and increasing your visibility across the platform.

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POS System Solutions

End-to-end POS system setup, training, and support. Streamline orders, manage inventory, and gain real-time insights into your business performance.

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Full-service digital growth

Digital Strategy

Data-driven growth strategy tailored for the F&B industry — built around your goals and budget.

Social Media

Content creation, community management, and paid social campaigns that build your brand.

Performance Ads

Facebook, Google & platform ads managed for maximum ROI. Transparent reporting every month.

02 · Selected Work

Real results for real businesses.

Case studies from restaurants, cafes & cloud kitchens across Malaysia.

03 · Approach

Before & After.

We transform struggling F&B businesses into top-performing digital brands. The difference is visible — drag to compare.

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Before
After
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04 · The Record

Numbers that speak for themselves.

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05 · Get Started

Ready to grow your F&B business?

Tell us about your business and we'll get back to you within 24 hours with a personalised growth plan.

✓Free consultation — no commitment required
✓GrabFood & Foodpanda certified team
✓Results-focused, transparent reporting

Send Us a Message

We reply within 24 hours · Your info is kept private