F&B Growth Agency

We grow
F&B brands
smarter.online.

Performance marketing & digital strategy for restaurants, cafes & cloud kitchens — through GrabFood, Foodpanda & smart POS solutions.

Start Growing → See Our Work
Certified Partners
GrabFood GrabFood
Foodpanda Foodpanda
F&B Brand Growth
3×
Avg. Order Growth
— About Head Up

Your F&B growth partner.

We specialise in helping F&B businesses unlock their full potential on GrabFood, Foodpanda, and beyond. From strategy to execution — we handle everything so you can focus on the food.

Based in Malaysia, serving clients across Southeast Asia.

Work With Us →

Head Up tripled our GrabFood orders in three months — the single best marketing decision we made this year.

Aisha Tan
Owner · Lokal Cafe, Kuala Lumpur

From Foodpanda setup to ad campaigns, they handled everything end-to-end. Our weekend revenue is up 150% and still climbing.

Daniel Koh
Founder · Roti Bakery, Petaling Jaya

The POS rollout was painless — staff training, real-time inventory, the works. We finally know which dishes actually make money.

Lim Wei
Owner · Saigon Pho House, Subang

Our menu photography and merchant page redesign paid for itself in two weeks. Average order value jumped 28%.

Priya Raj
Co-Founder · Mango Bingsu, Mont Kiara

Went from one hawker stall to a three-outlet brand with these guys driving every digital touchpoint. Couldn't have done it alone.

Ahmad Faiz
Founder · Hawker King, Klang Valley

Honest reporting, real strategy — none of the agency fluff. Every meeting starts with what worked, what didn't, what's next.

Chloe Wong
Director · Bento Lab, Bangsar
01 Capabilities

Everything you need to win online.

From delivery platform management to POS systems — one team, one strategy, one result.

GrabFood

GrabFood Marketing

Full management of your GrabFood merchant profile — menu optimisation, promotional campaigns, ratings growth, and monthly performance reporting.

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Foodpanda

Foodpanda Marketing

Strategic Foodpanda management — from storefront setup to paid promotions, driving order volume and increasing your visibility across the platform.

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POS System Solutions

End-to-end POS system setup, training, and support. Streamline orders, manage inventory, and gain real-time insights into your business performance.

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Digital Strategy

Data-driven growth strategy tailored for the F&B industry.

Social Media

Content creation, community management, and paid social campaigns.

Performance Ads

Facebook, Google & platform ads managed for maximum ROI.

02 Selected Work

Real results for real businesses.

Case studies from restaurants, cafes, and cloud kitchens across Malaysia.

03 Approach

Before & After.

We transform struggling F&B businesses into top-performing digital brands. The difference speaks for itself.

Drag to compare
Before
After
⇄
04 The Record

Numbers that speak for themselves.

Consistent results across F&B brands in Malaysia and Southeast Asia.

0 0 0 + Brand Systems
0 + Countries Served
0 0 % Retention · Y1
0 × Avg. Order Growth
05 Get Started

Ready to grow your F&B business?

Tell us about your business and we'll get back to you within 24 hours with a personalised growth plan.

Free consultation — no commitment required
GrabFood & Foodpanda certified team
Results-focused, transparent reporting

Send Us a Message

We reply within 24 hours · Your info is kept private